granny.gif

Granny's Gift

 

Granny's Gift

Granny’s gift is the very first fashion collection of the concept store A Vida Portuguesa (AVP), an exclusive edition of socks hand embroidered by Portuguese grandmas. The collection will be an exclusive product of AVP, produced by “Grandma Came to Work” an association who keep grandmas active by creating products using traditional fashion techniques. The sock collection will be the first step to grow AVP brand into fashion, while targeting the nostalgic millennial.

Brand strategy - creative direction - visual identity

 
 
meetgrannies.png
 
 
GRANNY2.jpg
 
Moodboard.png
AVP7frame.jpg
AVP6.jpg
AVP8frame.jpg
 
 
GRANNY3.jpg
 
GRANNY1.jpg
 
 
AVP-6fishfinal.jpg
AVP-2site.jpg
AVP4.jpg